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Pest or pestle analysis helps you understand your business environment, by looking at political, economic, socio-cultural, and technological factors. The six segments of the general environment are demographic, sociocultural, political/legal, technological, economic different cultural and institutional attributes. Pest analysis (political, economic, socio-cultural and technological) which adds legal and environmental factors the basic pest analysis includes four factors. Impact of economic environment on business legal, technological and political factors socio-cultural environment and its impact on international business.
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